How to Start an Ice Cream Business in South Africa
Do you know how to start an ice cream business? It is a very profitable and fulfilling business. In summer, ice cream is very popular. This is a guide on how to start a successful ice cream business in South Africa, Australia and other countries.
Regardless of whether you are starting an ice cream business in South Africa or Australia, the most important thing is to plan ahead and do market research and don’t do it blindly.
Five Steps to Start an Ice Cream Business:
1. Location:
Position is very important when starting an ice cream business in South Africa. First of all, your store is located in a prime location or a location where the flow of people is relatively concentrated. Taking into account the characteristics of the product itself, try to ensure that your ice cream shop is located in an area with a lot of people and convenient transportation. In this case, you don’t have to worry about lack of foot traffic, because most people will find your location convenient for them to buy.
2. Market Research:
There are hundreds of different flavors of ice cream on the market, which flavors are particularly important. Through investigation, get the most popular and unpopular ice cream flavors in the local area, and avoid stepping on the pit. This way your customers will not be overwhelmed. Over time, you can also increase your products.
3. Store Positioning:
The booth is still a restaurant model store, the latter needs more space to place equipment, division of labor, operation desks, etc. In addition, tables and chairs can also be placed for workers to wait or rest. The equipment can be a multi-functional, such as ice cream cone machine, which can produce cones of different shapes by changing the mold, and the formula is controllable, safe and secure.
4. Labor:
You will need to hire some people, not so many people. You can start with 3 people, including yourself, who must wear uniforms. You will need a person responsible for keeping the premises clean and a person responsible for receiving customers and sales.
5. Marketing
Being in a good location can attract many people to your ice cream shop. But the flow of people is limited, you should do some promotion. Create a Facebook page to introduce the business you are operating, and then update it regularly every day, share it with different groups, and attract more customers.